Why is Zoto so easy?

It just seems to me that Zoto should be a bit more complicated.  It just does everything I want it to do too easily. That makes me nervous.  There should be more loops to jump through, more frustrations to suffer for this to be real.  I mean, if it keeps up being this easy to  use, than anyone can do it and I won‘€™t feel so special for having figured it out.
=30=